FNB Zambia CEO Calls for Greater Investment in Visual Arts

 

LUSAKA — FNB Zambia Chief Executive Officer Chola Kapumpe has described visual art as one of the most under-celebrated drivers of Zambia’s economy, despite its strong potential to influence culture, identity, and economic opportunities.

Speaking during the award ceremony for the “Next is Now” Art Competition, Kapumpe noted that although Zambia is home to exceptional artistic talent, the creative industry contributes less than 1 percent to the national GDP. 

She stressed that this figure must change if the country is to fully harness the power of the arts.

“This number needs to change, and it will only change when we collectively create the right platforms, visibility, and investment to help artists thrive,” she said.

Kapumpe also announced that the top three winners of this year’s competition will travel to South Africa, where they will visit art galleries, interact with established artists, and learn how art is generating cultural and economic value across the region.

The competition spotlighted the creativity of learners aged 12 to 20 years, from Grades 8 to 12, who were challenged to interpret the theme: “What does your next is now look like?”

Officiating at the event, Ministry of Youth, Sport and Arts Permanent Secretary Fumba Chama called for the expansion of the competition and more curated exhibitions to give artists greater exposure.

Meanwhile, National Arts Council of Zambia Chairperson Maureen Lilanda revealed that the council is working to revamp several arts facilities—including the Playhouse in Lusaka—as part of ongoing efforts to strengthen the creative sector.